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Akbar Brothers Group join hands with SSC to develop Cricket Infrastructure
An ardent supporter of local sports, the Akbar Brothers Group of Companies has entered into a three-year partnership with Singhalese Sports Club (SSC), as their principal sponsor from 2021-2023 across all cricket formats.
Established in 1899, SSC is the premier cricket club in the country. Over the years they have developed some of the finest cricketers in Sri Lanka, including many Test and ODI captains. SSC President W.T. Ellawala, said: “We are proud to be partnered with Akbar Brothers, the leading tea company in Sri Lanka. They have come forward to support cricket during these trying times, enabling us to further develop our legacy, taking cricket to new heights.”
In addition to being Sri Lanka’s foremost exporter of high-quality Ceylon Tea, Akbar Brothers have successfully diversified into sustainable power generation, healthcare, packaging, leisure, property development and environmental services. “It is a privilege to be invited to partner with SSC, the premier cricket club in the country. We share their vision and eagerly look forward to developing young, talented cricketers to pursue continued excellence,” said Akbar Brothers Group of Companies Executive Director Hussain Akbarally.
Former National Captain Mahela Jayawardena, in his capacity as Chairman of SSC cricket, said: “We are delighted to be partnered with Akbar Brothers, a company with an enormous reputation both for the success they have gained and the socially responsible way in which they conduct themselves. This partnership will go a long way in developing cricketing skills of players, as we modernise and upgrade the cricket infrastructure at the SSC.”